
SENSE
A WARMTH IN KITCHEN
Modern consumers desire kitchen appliances that not only perform efficiently but also create a warm and inviting atmosphere in their homes. current refrigerators often ack the design appeal that integrates seamlessly with cozy and welcoming kitchen designs.
SENSE is a refregerator that merges cutting-edge technology with a warm and approachable design, focusing on user-friendly features and sustainability.
user research: persona
tHE IMPARTIALISTS

The Great Exhaustion – a collective feeling of fatigue, stress and burnout – affects our physical and mental capacity to handle future challenges. This gives rise to a need for rational optimism to help navigate obstacles aided by facts and evidence.
approaches
Remove the clutter of confusion and misinformation with a clear, concise and direct communication channel that offers insights intobusiness practices.
Simple
Consumers are becoming more discerning, with increased autonomy over purchasing decisions when looking for brands that match their values.
Trust
Look to underserved communities to explore under-the-radar needs unmet by mainstream companies and take the opportunity to create a positive impact on society and the environment.
IMPACT FOR GOOD
Consumer Tech Finish Forecast 2026 WGSN

materials and finishes
Wood vaneer
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Complements a variety of kitchen styles, from traditional to contemporary.
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Requires minimal maintenance, often just regular dusting and occasional polishing.
PU fabric
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Resistant to scratches and abrasions, making it durable for everyday use.
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Resistant to staining, making it easy to maintain its appearance over time.
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soft and pleasant touch, adding a tactile element to the product.





Ideation phase

midjourney
AI assisting ideation
prompt :
a concept of a fabric-surfaced refridgerator, warm and bright background, warm lighting, sleek design


vizcom
Sketching and Rendering
Using easy sketches to define the shape I want, then render images with Vizcom AI

Refinements

